As my Uber from Logan Airport on Sunday reached the all too familiar Emerson campus, I felt disappointed that we weren’t in Miami any longer; I was also relieved to be back. Although I did my best to keep up with my work on the trip, I still had things to finish before class on Monday. It was a bit of a weather shock when I stepped out of the car, having gone from 80 degrees, sunny and humid down to 40 degrees and cloudy. I was also sad to part ways with other students on the trip, but excited to see the friends I hadn’t in a week.
Having to unpack and get my priorities straightened out when I got back to my dorm cemented the end of the trip for me. Back to reality! I snapped back into my school headspace and got everything ready for class. After I did aundry and ate dinner, I went to bed early. The rest was well deserved as I had gotten up at 5:45 that morning for the flight. Although I miss the sunshine and excitement of the trip, I’m glad to be back.
By: Hannah Lemke
With the Super Bowl happening tomorrow, I knew that the buzz around the convention center would be different today. I predicted that it would either be crazy busy or extremely empty, and the latter was correct.
The Miami Beach Convention Center today was a dead zone; Radio Row vanished entirely and most of the booths in the Media area also packed their bags. There were no more celebrity sightings, and no more directions to give.
Luckily, I didn’t need to worry about that, because I was stationed in the Social Media Command Center from 9am until 9pm. The Social Media Command Center was also quiet, so I assumed that I would be bored out of my mind. However, I was wrong.
We didn’t have many questions to respond to via social media, but we were able to interact with various fans and locals who were excited about visiting the Super Bowl Experience. I retweeted, quoted, and shared many tweets today, and entertained myself throughout. I found lots of positive fans sharing their experience, and was able to help spread their positivity as I engaged with them online, as if responding on the Super Bowl’s social media handle wasn’t already cool enough! While the hours were long, they were beyond rewarding and I will never forget the wonderful people I worked with; instead I will forever be grateful for my once in a lifetime opportunity of working the Super Bowl.
Next stop: an early plane, then Boston, and then a well-deserved drink!
By Meagan Lee
One thing I learned over the past few days here is to be ready for things to change in an instant. You have to be ready for anything, whether it means a change of locations or a change of uniforms.
After spending most of my afternoon in the Social Media Command Center, Jaclyn and I went down to Super Bowl Experience to gather content for social media. As we were walking over, we got a call from Abby telling us we had an important job to do.
Come to find out, a group of us were needed to help run some of the activities in Super Bowl Experience. After a quick wardrobe change, we were placed at the Field Goal and Hail Mary stations. I stood on the side where the field goal kicks were happening; my job was to retrieve footballs and place them back on the tees.
For someone who has never played football, I was definitely making a fool of myself when I was throwing and catching the balls. I may be a Sports Communications major, but in that moment it was evident that I am not great at football. I was classically trained in ballet for 14 years, not coached to catch or throw a football.
Although I may have made a fool of myself, it was fun to experience something different. Sometimes you can feel a little restless at the Social Media Command Center, so socializing and seeing all the happy people enjoying themselves was worth it. However, from now on, I do think I’ll avoid playing football.
By Meagan Lee
I spent my afternoon at the NFL Transportation booth which is quickly becoming my favorite place to be. I love the face-to-face interaction, as well as Teacher Lisa’s and Jay’s frequent visits.
While working the booth a lot of VIPs and players passed by,it was really cool to see them. I saw Bachelorette alum Rachel Lindsay, Shaquem and Shaquill Griffin, and Saquon Barkley. They were obviously there for important reasons, and the fact that I was within feet of them was exhilarating. I’m pretty good about keeping my cool while in the presence of “celebrities,” so it was no big deal when they were near us. I was very excited to see Rachel Lindsay because she’s just iconic. Nevertheless, I was cool as a cucumber.
Around 3:30ish Rob Gronkowski passed by our booth, and I nearly lost my cool. I didn’t realize until that moment that I may have a slight crush on him. Nothing crazy, but maybe a little crush. I would be lying if I said my heart didn’t start racing when he was right there. If it wasn’t imperative that I stay professional, I would have totally fallen into fangirl mode. However, I kept it professional.
In situations like this where I’m working in a professional setting I need to remember that celebrities are just people too. They may have more fame and fortune, but they are just people. I can’t promise that I won’t freak out next time I encounter Rob Grokowski, but I can promise that I will do my best to contain myself.
Casa de Crunch is located at Super Bowl LIVE at Bayfront Park. This is a prime location for photo ops. Upon walking into Casa de Crunch, a sparkling Lays chip mural hangs from the wall, ideal for a big group picture. Set up like a “house,” the room to look like a living room has a cheetah print orange fur wall with a crown where people are clawing to get their opportunity to take their picture on the couch – without the orange residue as a takeaway.
Next, in the kitchen is a one-of-a-kind “throne” that instantly turns you into the next superstar football player. The photo ops aren’t the only thing that makes Casa de Crunch so appealing to fans.
Casa de Crunch is set up to host live broadcasts and celebrity appearances. Walking around to grab content for the Host Committees Instagram, a large crowd of people captured our attention. We saw Michael Irvin and Lindsay Rhodes. We barely caught the tail end of the broadcast before they announced special guest Dak Prescott.
Rhodes and Prescott’s interview was open to fans, some of which were more excited than others. Earlier this season, Prescott was turned into a meme based on a video of an active stretching routine he does during warmups. This video took the internet by storm. Rhodes brought up the “routine video” and intertwined his viral video with a video of Hips Don’t Lie by Shakira. Everyone burst into laughter, including Prescott himself.
There was more once the interview concluded. Prescott and a lucky fan had the chance to see who could make the best nachos. This fan had an interesting time because Prescott is her idol.
After leaving Miami and the Social Media Command Center one thing has never been more clear to me: I want to work in events. I’ve always wanted to work in events but never knew if that was just something I liked the idea of, or something I actually wanted to do. After working for the Super Bowl Host Committee this week, I have solidified that this is something I am very passionate about and want to pursue in my career.
I appreciated all the moving parts that went into making Super Bowl week what it was. From the organization of everything to the creative touches, I know working in events mixes both my strengths and interests. I am so appreciative of this past week and all the people I have met along the way. Having an opportunity like this is very rare and I will forever be grateful for it.
As a senior with only a few months until graduation I am eager to use this experience to my advantage when looking for and applying to jobs. I will remember all the little and big things I have learned and am excited to apply this knowledge in my future endeavors.
We Did It!
By: Bethelly Jean-Louis
It’s hard for me to say goodbye, whether that be saying goodbye to people or experiences. This has been an unreal experience. I’ve met some pretty nice people and bonded with teammates all while enjoying the beautiful city of Miami. I’m so grateful for Dr. Scott, Veronica, Winston, Jeramie, Michael, Teacher Lisa and the other volunteers who were working in the Media Center. Everyone was so nice. I am also really proud of the group. This was the first time I got to do an event this massive. The biggest takeaway that I got from this trip is that it takes a lot of moving parts and people to put on something like the Super Bowl. Sure I wasn’t there for the big game, but I learned a lot during Media Week.
I was one of the few people who had the afternoon off for the last day here. I felt so lucky! I was dying to explore Miami. Unfortunately, it began to rain that afternoon. Though I was a bit disappointed, I still wanted to enjoy myself. My teammates and I went out to dinner for poke bowls. After dinner, we walked around aimlessly. Content from our adventures, we went back to the hotel and started packing. Looking over the balcony, I took a moment to take everything in. This was a whirlwind of a week, in the blink of an eye my teammates and I had accomplished so much. Though I was sad to leave Miami, I know I will be back someday.
Compared to yesterday, today was significantly less eventful. I had the morning off, it was much needed. I did not have to wake up until 9 a.m. this morning which allowed me to catch up on some sleep. I was not supposed to have this morning off, but I was switched out with someone else the night before. I was a little upset because I knew some of my favorite NFL players were going to be visiting Radio Row this morning, but it was probably a good thing that my body was able to re-energize.
After sleeping in for a bit this morning, my roommate and I discussed going to get brunch with someone else who also had off this morning. We got brunch at Crema Gourmet Espresso Bar. I ordered the pancake combo because I love pancakes. The combo included pancakes, scrambled eggs, and bacon. I thought about getting coffee; however, coffee does not help wake me up. I drink it sometimes because I like the taste of sweetened coffees from places like Dunkin’ and Starbucks. Very rarely am I able to trick myself that it does wake me up. I did not feel like spending money on a coffee that was probably going to do nothing for me, so I settled for the free water because we love budgeting.
After we ate, we walked back to the hotel. Then, we all finished up some work and got ready to work. My shift for tonight was in the Social Media Command Center. It was a slow night social media wise, but luckily the extra sleep I got this morning allowed me to be energized throughout the night. Although you may not want to take time off in fear of missing things, sometimes you need to in order to let your body rest.
By: Thea Nagle
I think I found my calling today. I got to go to Super Bowl LIVE for the first time and it was everything I wanted it to be. It is like one big football party. It’s at a park along the ocean and there are several sponsors with booths, food trucks and vendors, decorations, shows, demonstrations and decorations. If I could describe my ideal work environment, this is it. It was like working at a giant party with lots of fake friends.
At Super Bowl LIVE, I was a legitimate VIP. I walked on that exclusive, fake sand area looking like a legitimate VIP, in a teal polo and black chinos. The best part of the VIP tent was the bathroom. It was the nicest porta potty I’ve ever been in. There was air conditioning and fixtures, a backsplash and fancy mirror and it smelled great. Even the food wasn’t as good as the bathroom.
After leaving the VIP area I was ready to go get some content for the host committee. Once leaving an area that designated me as a person of higher status, I kept that mentality for the rest of the time. I walked into every sponsor’s booth and flashed that credential like I was Madame President. I worked hard to get to exclusive places to create Instagram-worthy content.
It all came to a stop at Casa de Crunch. There was an exclusive rooftop that housed the stars before they came down to the stage. I found the woman in charge and followed her through a secret Cheetos-branded door and hid behind the stage where I took photos. I then pushed to go up to the rooftop but unfortunately my VIP pull couldn’t take me there.
I still got to see Lil Nas X. He’s a funny dude. Very eccentric.
By: Madison Brooks
Lots of people think that social media is an easy task. You go out and take pictures, just like you would any day for your own personal account, and post them. While this is true to some extent, I am learning that there is a lot more thought and skill involved than meets the eye. Today I was stationed at Super Bowl LIVE for the morning shift. As we collected images and caption ideas for the Host Committee, I realized that social media is most definitely not my strong suit. Trying to get the perfect photo with my amateur photography skills was not fun for me. It took me a lot of thought and effort just to get something that was decent content.
What I did enjoy was getting to see Super Bowl LIVE and everything that went on there. The event was really cool and there were a lot more attendees there today, which brought up the energy level. We got to cover a Lil Nas X interview and see some former football players. I did get a little too much sun today—my own fault for not wearing a hat or sunscreen! Sorry, Mom!
After we left Super Bowl LIVE we went to work in the Social Media Command Center, which even further proved that social media is not my strong suit. I have such a hard time sitting in a dark room staring at a screen, just hoping to find something worthy of interaction. I think this trip has definitely been helpful in pointing out my strengths and weaknesses in PR.