HMH Explores New Media

This article details the steps Houghton Mifflin Harcourt has recently taken to expand its reach across different media platforms. In addition to changing its official name to Houghton Mifflin Harcourt Books & Media, the publishing company has produced an animated series on Netflix, created new merchandise, and launched an audiobook division all within the past year. HMH even has what it calls a “talent hive”—a group consisting of authors, editors, and a film producer who work together to “curate talent and bring exclusive deals” to the company.

Despite advancements outside of books, HMH hasn’t completely abandoned its roots. Senior Vice President Bruce Nichols says he plans to give more attention to new and backlist books, and the marketing team says it is working to launch new promotional campaigns in order to expand readership.

It’s truly impressive what the company has accomplished in such a short time. President Ellen Archer claims that “HMH will continue to look for new partners and utilize new technologies to give its authors as many platforms as possible to reach readers, viewers, and, listeners.”

https://www.publishersweekly.com/pw/by-topic/industry-news/publisher-news/article/82195-putting-the-media-in-hmh-trade-group.html